Set to the eternally catchy sound of Michael Jackson’s “Don’t Stop ‘Till You Get Enough,” New York Giants’ wide receiver Odell Beckham Jr. shimmies, jukes and dances through this Nike spot that’s a veritable ode to the man’s — and the boy’s — many, many, MANY gravity-defying catches.
It’s part of the brand’s campaign, “It’s only crazy until you do it.”
“Honestly, it sounds crazy enough but I don’t feel like I’ve done anything, really” he says in the spot’s start. But by the end, the truth is out: “I want to be legendary.”
He may not have a Super Bowl ring—and with the Giants currently in fourth place in the NFC East he probably won’t after this season either—but he’s still got time, right?
READ MORE: Adweek
CREDITS
Client: Nike
Agency: Wieden + Kennedy Portland
Creative Directors: Alberto Ponte, Ryan O’Rourke
Copywriter/Art Director: Caio Mattoso/Lee Jennings
Creative Manager: Zilla Peoples
Integrated Production
Producer: Katie McCain
Executive Producers: Jake Grand, Krystle Mortimore
Head of Production: Matt Hunnicutt, Mike Davidson
Business Affairs: Alicia Willett
Director of Business Affairs: Amber Lavender
Account Team
Group Brand Director: Andre Gustavo
Brand Director: Luiza Prata Carvalho
Brand Executive: William Frazier
Strategy
Global Group Strategy Director: Andy Lindblade
Brand Strategy Directors: Nathan Goldberg, Reid Schilperoort
Media
North America Media Director: Reme DeBisschop
Media Planner: Anthony Holton
W+K Studios
Studio Designer: Matt Blum
Creative Manager: Zilla Peoples
Integrated Traffic Manager: Marie Hernandez
Integrated Traffic Supervisor: Tim Bell
Editorial
Company: Joint
Editor: Eric Hill
Assistant Editors: Mimi Bergen
Post Producer: Chris Girard
Post Executive Producer: Leslie Carthy
VFX & Color
Company: Joint
Lead Flame Artist: Raphael Mosley
Flame Artist: Seth Silberfein
Flame Artist: Noah Poole
Flame Artist: David Jahns
Flame Artist: Kevin Alfoldy
VFX Executive Producer: Alex Thiesen
Color:
Company: Joint
Colorist: Jasmine Vasquez
Mix
Company: Joint
Mixer: Noah Woodburn/Natalie Huizenga
Tags: nike odell beckham jr.