Everyone’s favorite Nick shows—from SpongeBob SquarePants to Teenage Mutant Ninja Turtles to School of Rock—get decorated for the holidays in this fun batch of idents and bumpers created by New York-based agency Aardman Nathan Love.
“When we selected Aardman Nathan Love, we knew we were teaming up with the best collaborators for the job,” said Michael Waldron, SVP, creative director at Nickelodeon, in a statement. “They really understood how we wanted to take this classic style and put our Nickelodeon spin on it. The amount of detail that went into this project is extraordinary.”
The brief called for ANL to drop some of Nick’s best-loved characters into winter wonderlands inspired by the stop-motion animation of classic Christmas specials, such as Rudolph the Red-Nosed Reindeer and Frosty the Snowman. On its own, ANL added a cast of snowballs that get into all kinds of mischief.
“Our approach initially focused on characters,” says ANL Director Joe Burrascano. “Translating Nick’s top brands into tactile, CG versions was the first challenge, and it shaped the look of our winter world. The Nick team gave us an opportunity to add original characters to the mix, and our development process led us through elves to a crew of rascally snowballs.”
“The breadth of this opportunity was massive: to develop their entire winter ID package, consisting of 20 original IDs, featuring characters from their most important shows,” Burrascano continues. “It’s been one of our most exciting projects yet!”
CREDITS
SVP Art + Design: Michael Waldron
SVP Creative Promotions: Tony Maxwell
VP Animation + Motion Graphics: Kurt Hartman
VP Creative Director: Erica Ottenberg
Sr. Art Director: Giancarlo Barrera
Sr. Director Production: Joe Pappalardo
Sr. Director Project Mgmt: Earl Marona. Jr.
Director Graphics: Alessandra Sutera
Producer: Alexa Dumit-Sjoberg
Unit Mgr: Josh Powers
Production Coordinator: Georgette Pierre
Production Assistant: Jonathan Shatoff
Agency: Aardman Nathan Love
Executive Producer: Jon O’Hara
Producer: Rob Franklin
Director: Joe Burrascano
Art Director, Design & Storyboards: Tim Probert
Additional Character Design: Jesse Aclin, Joe Bluhm, Cassey Kuo
CG Supervisor, Character TD: Steve Mann
CG Lead: Elizabeth Ku-Herrero
Look Development & Lighting TD: Eric Cunha
Character, Asset & Environment Artists: Elizabeth Ku-Herrero, Eric Cunha, Jin Fang Jiang, Pedro Conti, Paul Kim, Andy Tai
Animation Lead: Tom Shek
Animation: Doug Litos, Henning Koczy, Nicole Morciniec, Jordan Blit
Additional Rigging: Brett Taggart
Lighting: Christine Kim, Jin Fang Jiang, Luke Pikora
Shading: Jin Fang Jiang, Christine Kim, Paul Kim, Andy Tai, Ylli Orana
Compositing Lead: Eric Concepcion
Compositor: Matt DeFranco
Matte Painting: Christine Kim
Editing: Yi Ju Tsai
Music: Explosion Robinson
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