Everyone’s favorite Nick shows—from SpongeBob SquarePants to Teenage Mutant Ninja Turtles to School of Rock—get decorated for the holidays in this fun batch of idents and bumpers created by New York-based agency Aardman Nathan Love.

“When we selected Aardman Nathan Love, we knew we were teaming up with the best collaborators for the job,” said Michael Waldron, SVP, creative director at Nickelodeon, in a statement. “They really understood how we wanted to take this classic style and put our Nickelodeon spin on it. The amount of detail that went into this project is extraordinary.”

The brief called for ANL to drop some of Nick’s best-loved characters into winter wonderlands inspired by the stop-motion animation of classic Christmas specials, such as Rudolph the Red-Nosed Reindeer and Frosty the Snowman. On its own, ANL added a cast of snowballs that get into all kinds of mischief.

“Our approach initially focused on characters,” says ANL Director Joe Burrascano. “Translating Nick’s top brands into tactile, CG versions was the first challenge, and it shaped the look of our winter world. The Nick team gave us an opportunity to add original characters to the mix, and our development process led us through elves to a crew of rascally snowballs.”

“The breadth of this opportunity was massive: to develop their entire winter ID package, consisting of 20 original IDs, featuring characters from their most important shows,” Burrascano continues. “It’s been one of our most exciting projects yet!”

CREDITS

SVP Art + Design: Michael Waldron

SVP Creative Promotions: Tony Maxwell

VP Animation + Motion Graphics: Kurt Hartman

VP Creative Director: Erica Ottenberg

Sr. Art Director: Giancarlo Barrera

Sr. Director Production: Joe Pappalardo

Sr. Director Project Mgmt: Earl Marona. Jr.

Director Graphics: Alessandra Sutera

Producer: Alexa Dumit-Sjoberg

Unit Mgr: Josh Powers

Production Coordinator: Georgette Pierre

Production Assistant: Jonathan Shatoff

Agency: Aardman Nathan Love

Executive Producer: Jon O’Hara

Producer: Rob Franklin

Director: Joe Burrascano

Art Director, Design & Storyboards: Tim Probert

Additional Character Design: Jesse Aclin, Joe Bluhm, Cassey Kuo

CG Supervisor, Character TD: Steve Mann

CG Lead: Elizabeth Ku-Herrero

Look Development & Lighting TD: Eric Cunha

Character, Asset & Environment Artists: Elizabeth Ku-Herrero, Eric Cunha, Jin Fang Jiang, Pedro Conti, Paul Kim, Andy Tai

Animation Lead: Tom Shek

Animation: Doug Litos, Henning Koczy, Nicole Morciniec, Jordan Blit

Additional Rigging: Brett Taggart

Lighting: Christine Kim, Jin Fang Jiang, Luke Pikora

Shading: Jin Fang Jiang, Christine Kim, Paul Kim, Andy Tai, Ylli Orana

Compositing Lead: Eric Concepcion

Compositor: Matt DeFranco

Matte Painting: Christine Kim

Editing: Yi Ju Tsai

Music: Explosion Robinson

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