In yet another sign of the decline of live appointment viewing as we enter the 2014-15 television season, all of the major broadcast networks will begin issuing live+3 day or live+7 day ratings projections moving forward.
Only one network, Fox, took that step last fall. On the cable side of things, FX has similarly abandoned live+same-day ratings altogether; that network only offers press live+3 ratings.
Early previews of new series have also proven that some conventional wisdom about DVR habits might be outdated.
Fox’s Utopia has seen a 50 percent lift once the live+3 numbers are included, even though reality is typically one of the least-DVRed genres.
ABC’s Dancing With the Stars is also seeing live+3 gains.
Most networks are now looking at the live+same day ratings as a “snapshot,” according to Deadline, of what viewers faced with an onslaught of choices are opting to see first.
Read More: Deadline
Brief Take: With the massive shift to time-shifted viewing, live+same day numbers have become increasingly meaningless to networks and advertisers trying to gauge what viewers are actually watching.
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