​Telemundo is planning to launch three new primetime series with a big augmented reality push using the Blippar image recognition platform, the network announced Monday.

The integrated viewer engagement campaign will feature three unique interactive experiences for viewers of the series: reality show Yo Soy El Artista, and new primetime dramas Senora Acero and Los Miserables.

Using the Blippar app, viewers will enter the augmented reality experience and unlock exclusive show content. They’ll also be able to take show-themed selfies to share on social media platforms, and save the premiere dates to their devices.

“This innovative marketing strategy is highly engaging and shareable, and fully integrated with each program’s social media accounts, making it easy for Telemundo fans to completely immerse themselves in our exciting new programming,” said Susan Solano Vila, Telemundo’s executive vice president of marketing. “We’re thrilled that this partnership with Blippar will allow us to offer new ways for our viewers to interact and engage with our new and exciting original series.”

The campaign for the three series will also feature a three-page spread in the October issue of People en Espanol, as well as out-of-home advertisements.

Blippar reveals hidden interactive content when a user activates the app and holds their device over a poster or webpage that has been optimized for the experience.

The Telemundo deal marks Biippar’s first ever U.S. Hispanic market alliance.

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