Netflix is adding video previews to its browsing interface, with the intention of helping “members decide whether to click play,” wrote Stephen Garcia, director of product innovation for TV and Chris Jaffe, VP of product innovation.
The streaming service is explicit that the video previews “aren’t teasers or traditional trailers.” Instead, they are “specially designed video synopses that help members make faster and more confident decisions by quickly highlighting the story, characters and tone of a title. In developing this experience, our testing showed that people watched more of a story, demonstrating these previews helped them browse less and watch more.”
The previews launched globally across the service on Tuesday, and will gradually be rolled out across all Netflix-enabled devices — including iOs- and Android-enabled devices as well as game consoles and Roku set-top boxes — over the next few weeks.
“This is our latest effort to continually evolve the Internet TV experience to one that provides greater choice, richer imagery, better context, and a more consumer-friendly experience,” wrote the pair.
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