An adorable little girl is building sand castles when a rumble disturbs her play. Soon, a muscle car, adorned with the number 75, speeds by her on the beach. As the car zooms past, it sheds its skin and becomes number 22 as it hurtles into the past.
To celebrate its 75th anniversary, NASCAR teamed up with global creative studio The Mill to create the above brand film. As the modern cars swoosh by, driving along famed Daytona Beach, they morph into cars from NASCAR’s past.
While the spot is set in Daytona Beach, it was shot in Barstow, Calif., with The Mill performing plenty of post-production and VFX work.
The spot also highlights the fun, fights and excitement that brings the fans to NASCAR even after 75 years.
READ MORE: Stash Media
CREDITS
Client: NASCAR
Agency: 77 Ventures Creative
CCO: Galen Bernard
ECD: Doug Hanshaw
Executive Producer: Kim Daniels
Managing Director: Meredith Weiss
Production: Imperial Woodpecker
Director: Mark Jenkinson
VFX: The Mill
Creative Director: Chris Bernier
Executive Producer: Matthew Loranger
Senior Producer: Justin Matzen
Associate Producer: Ramya Shankar
Production Managers: Sourabh Dharmpurikar, Rushikesh Shelar, Atindriya Dasgupta
Production Coordinators: Paola Malo, Ankita Mitra, Kunal Panjwani, Mohit Bhomia
Shoot Supervisors: Rafael Ghencev, Toya Drechsler, Morten Vinther
DFX Supervisor: Rajesh Kaushik
2D Lead Artists: Andre Vidal, Tara Holland, Vi Nguyen, Matt McDonald
3D Lead Artists: Rafael Ghencev, Arup Barik
Compositors: Jose Arauz, Felipe Passarini, Lucia Hill Barroso, Katelyn Veneman, T’Naige Wallace, Varshini Kumar, Nanda Kumar Perumal Pillai, Adwait Atul Page, Akhil A S, Gangadharam Raja, Nitin Rupsing Patil, Pradeep Kumar Rawat, Ragesh Ramachandran, Ramesh Petwal, Camillo Gutierrez, Aditi Khosla, Chris Russo
2D Generalists: Jaswan Vishnu Prasath Balla Mohan Rao, Kumar Ranvir Sinha, Pran Ayare, Praveen Balasubramanian, Shubham Pawar, Athul Prakash A, Bairi Rakesh, Ganji Ravi Kumar, Kandala Maniteja, Kannan R, Anisha Kachi, Manish Kumar, Praneet Vivek Borkar, Ramandeep Singh, Ramesh Basanna Vhataghonde, Tarun Kemtur, Yasasvini Vagampalli, Yellamilli Sai Hari Sandeep, Kamatham Pavan, Karthikkeyan M D, Nishith Thallasseri, Pankaj Harish Ukey, Sriram Parameshwaran
CG Modeling & Texture: Shaktivrat Khanvilkar, Sarjana Datta, Shahid Hussain, Kapil Rana, Amalraj P, Jigna Chandulal Saparia, Nishika Bansal, Pratik Bhade, Praveen Sharma, Ravi Kulwantsingh Ubhi, Sunny Ankit Minj, Yashwant Singh, Badin Wongsawat, Quinn Thompson
Rigging: George Saavedra
CG Animation: Goran Ognjanovic, Jessica Castillo, Lohit Chintala, Dhruba Sinha, S Anashwara, Nisham Khan
CG Lighting & Rendering: Alex Smith, Sergei Volkov, Lauren Shields, Luca Maccarelli, Marc Angele, Alores Li, Venna Leelanadhareddy, Rajesh Patra, Pintoo Kumar, Ravi Kant Nirala, Setty Ashok Chakravarthy, Stacie Fina Dsouza, Surya Chetan, Trinath Sarkar
DMP: Gowri Sankar Velusamy D, Jyothika S
FX: Madivadanatamilparidy Ramamoorthy, Gleaces Juvilian, Manik Suvedi, Joon-ho Bang, Matt Roach
Roto: Kunal Bendke, Prasanta Maiti, Sivakumar R Mahendranatha Reddy, Md Munaam Gazzali, Narendra Kumar M, Abhay Singh Chauhan, Aditya Prasad Panda, Rohit Kuppekar, Dalra Manikanta Sai, Harshad Rane, Hrushikesh KaduImrojul Khan, Kamlesh Chauhan, Laxman Nathuram Bodere, Sagar Eknath Gangurde, Santosh Kondiba Lokhande, Amit Chavan, Sarita Chauhan, Amit Kumar Shukla, Bhushan Sanjay Tawade, Dipika Salunke, Hrushikesh Tarade, Jaydeep Rajendra Jadhav, Karthik A, Michael Madhukar Alhat, Poly Das, Radha Kumari, Romishbhai Sindhi, Sachin Kumar, Satish Yadav, Shubham Rajkumar Dhaygude, Saurabh Patankar, Sekh Sahangir, Shamim Zamir Khan, Suhas Sitaram Jadhav, Shrikant Jadhav, Shubham Rampratap Savita, Sushil Palai, Tanmay Bera, Tejas Budhawale, Vikas Ramhari Sondge, Tribhuwan Kumar, Umesh Shivade, Vilas Kailas Khiradkar, Vishal Devkar, Vishvajeet Kocharekar
Paint: Sachin Ranaware, Putta Mahesh, Devappa Hadpad, Guthikonda Venkateswara Rao, Bandi Raju, Khandu Baliram Bidkar, Mohammad Ghayasuddin, Prashant Mohite, Ajay S Kumbhar, Amit Karnik, Anil Kumar, Bruno Roosewelt, Chetan Shelar, Dixit Kumar, Gowthaman N, Nilesh Patil, Prem Rajay Vankudre, Ritesh Patil, Sarika Jadhav, Utkarsh Indis, Sandeep Saini, Shubham Kumar
Matchmove: Manoj Ravi, Elangovan Ganeshan, Sriram Namana, Nallur Suhas Bhat, Asif Mohammad, Avaneetharan Karuppasamy, Chetan Balasaheb Kadam, Dongili Varaprasad, Giri Prasath, Kishor Shivaji Apune, Mubin Munaf Qureshi, Pabitra Kumar Sahoo, Paras Pareshkumar Shah, Praveenkumar Palani, Puppala Vinod Kumar, Rais Pinjari, Suman Sahu, Typhan Rai, Upasana Choudhary, Pritam Narayan Behera
Finish Artist: Heather Keister
Designers: Kris Sharabinskaia, Chris Rodriguez
Color: The Mill
Colorist: Philip Hambi
Executive Producer: Edwin Elkington
Color Assist: Caitlin Donaldson
Resource Manager: Jemma Beaumont
Editorial: Whitehouse Post
Editor: Adam Marshall
Edit Assist: Paul Rummerfield
Head of Production: Melanie Klein
Executive Producer: Brooke Williams
Audio Post Production: Source Sound Inc.
Supervising Sound Designer & Mix: Charles Deenen
Senior Producer: Daniel Lepervanche
Sound Designers: James Evans, Dominik Ragancik
Sound Editors: Landen Belardes, Matt Severin