MLB Network released its latest promo this week, promoting its upcoming live baseball games by harkening to more ancient live games - the gladiator kind.
The spot, by Lava Studio, features uniformed players from every team walking through a giant coliseum like gladiators. “The world’s greatest warriors” have come to battle. In the center of the arena is a baseball pitch, surrounded by thousands of screaming fans. The spot asks, “who will rise to glory?”
Etched into stone above the arena is written: “LIVE GAMES 2015 A.D. Coverage of every game on MLB Tonight.”
The spot was made using green screens and CGI animation, so the only thing missing is Russell Crowe himself.
CREDITS:
Created by: Lava Studio
Director/Creative Director: David Woodward, Exec Prods: Jennifer O. Eirea, Robert Kirkpatrick, Animation Director: Kyle Reynolds, Editor: Steve Schuff, Sr. CGI Animator: Omar Hernandez, Environments: Jamir Blanco, DP: Angel Barroeta
Christopher Impomeni: Senior Director, On-Air Promotion
Steve Miller: VP, On-Air Promotion
Enrico Bolognino: Writer, Producer
Mary Beck: SVP, Marketing & Promotion
Sean Sohl: Graphic Designer
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