Full-service marketing agency Lussier has expanded, opening a New York office and adding creative executives.

“Over the past few years, the shape of campaigns has changed. Our clients and creative partners are looking more and more towards developing original content and building buzz through digital outlets in coordination with more traditional on-air and off-net creative campaigns. Bringing on talented, new creative team members enables us to better manage and fully execute the type of innovative, multi-faceted and comprehensive, 360-degree marketing campaigns our clients expect,” said Chris Stonich, Lussier’s chief creative officer in a statement.

Maria Pecoraro will head the new office as the agency’s new senior VP, creative director. Prior to joining Lussier, Pecoraro spent six years at A&E as VP, brand creative and integrated marketing, where she headed award-winning launch campaigns for such hit series as Duck Dynasty and Bates Motel, among many others. She was instrumental in the recent re-branding of A&E, as well as the launch of FYI. Prior to that, she helped launch the Spike TV network, where she spent eight years as an executive producer.

Also joining Lussier is Banks Farris, who will serve as a producer overseeing digital and special projects out of Los Angeles. Farris comes to Lussier from J&M Advertising, where he conceptualized and produced such experiential marketing events as Sony’s The Amazing Spiderman Walmart tour, the Men at Work Grand Prix, the Drop Dead Diva Olympics and the Cougartown fifth season TBS cork installation event at Los Angeles’ outdoor mall, The Grove. He’s developed several digital projects, including the Become the Wolverine mobile app for Fox Home Entertainment, among many others. Farris also has held key positions at Artifact Studios, The Ant Farm, Pureflix and THQ.

Jason Pachomski is joining Lussier as a producer and editor. Most recently, Pachomski edited projects for HBO’s The Normal Heart, Silicon Valley, The Leftovers and Game of Thrones, for which he won the Hollywood Reporter’s Key Art Award. Pachomski comes from Ignition, where he spent several years editing both theatrical and broadcast projects for clients including TNT, Netflix, USA and CBS, among others.

Image of Pecoraro courtesy of Lussier.

Tags:


  Save as PDF