Subway motion posters have been gaining momentum in European markets - now they’ve come to the U.S., all thanks to Marilyn Monroe.

Promoting the upcoming miniseries The Secret Life of Marilyn Monroe, Lifetime created a series of audio-activated installations in New York subway stations that star Kelli Garner as Monroe.

With this out-of-home campaign, Lifetime becomes the first American network to use the audio installations in the New York subway, where they appear in eight stations around the city.

Each digital kiosk reacts differently. One features Monroe’s skirt flying up as the subway passes by, mimicking her scene in the movie The Seven-Year Itch.


In others, she glances and flirts with passersby. Each digital poster is activated by people walking by or the train approaching.


The Secret Life of Marilyn Monroe stars Garner as Monroe, Susan Sarandon as her mother Gladys, Jeffrey Dean Morgan as Joe DiMaggio and Sarandon’s daughter Eva Amurri Martino as a young Gladys.

The four-hour miniseries is based on J. Randy Taraborrelli’s New York Times -bestseller about the model and actress that seeks to explain her via some of the bigger secrets she held.

Lifetime created the ads using audio-sensory technology in a partnership with Horizon Media, Control Group and New Tradition.

The Secret Life of Marilyn Monroe will air May 30 and May 31 on Lifetime.

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