As the NHL playoffs gear up for the Stanley Cup, so too did the sports department at Global BC Sports – 3D gear, that is.
A new spot promoting Global BC’s hockey playoff highlight coverage shows Global’s “sports team” composited as 3D animated players on a vintage table hockey game.
While no fist fights broke out, one half of the fictional rivalry between Squire Barnes (goalie) and Randene Neill (player who hit him) was left black and blue, exclaiming, “And you thought this job was easy.”
Squire’s eye is not the only thing that was a hit as the promo went viral among Global BC viewers.
CREDITS:
Concept / Creative Direction: Randy Koyanagi and Ron Coldham
Writer / Producer: Ron Coldham
Art Direction / 3D Animation and Design: Randy Koyanagi
Compositing and Editing: Randy Koyanagi
3D Design: Matthew Losiak
Sound Design: Richard Thurlbeck
Director of Photography: Jon Fenster
Make-up: Kate Blythe
Voiceover: Brian Dobson
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