As the NHL playoffs gear up for the Stanley Cup, so too did the sports department at Global BC Sports – 3D gear, that is.

A new spot promoting Global BC’s hockey playoff highlight coverage shows Global’s “sports team” composited as 3D animated players on a vintage table hockey game.

While no fist fights broke out, one half of the fictional rivalry between Squire Barnes (goalie) and Randene Neill (player who hit him) was left black and blue, exclaiming, “And you thought this job was easy.”

Squire’s eye is not the only thing that was a hit as the promo went viral among Global BC viewers.

CREDITS:

Concept / Creative Direction: Randy Koyanagi and Ron Coldham

Writer / Producer: Ron Coldham

Art Direction / 3D Animation and Design: Randy Koyanagi

Compositing and Editing: Randy Koyanagi

3D Design: Matthew Losiak

Sound Design: Richard Thurlbeck

Director of Photography: Jon Fenster

Make-up: Kate Blythe

Voiceover: Brian Dobson

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