Animal Planet and consumer products manufacturer Church & Dwight collaborated with content studio/agency Bark Bark to promote the Kitten Halftime show during Puppy Bowl XVIII.
Featuring a kitten-sized set, custom dance track, and 15 rambunctious kittens, this digital and linear campaign consisted of a music video, a how-to choreography breakdown, and a meet-the-kittens piece that introduced these adoptable babies to the world.
The campaign also served as an adorable brand integration for Arm & Hammer’s Clump and Seal Slide kitty litter, which the kitties sometimes need to take a little break to use.
CREDITS
Church & Dwight, Group Brand Manager: Rebecca Blank
Church & Dwight, Digital Engagement Manager: Suzanne Reimer
Church & Dwight, Brand Manager: Keith Schrumpf
Wavemaker Managing Partner, Group Account Director: Josh Berman
Discovery Networks, Writer/Producer, Factual: Daniel Tripod
Trail Mix Studios, Songwriters/Producers: Charles Reynolds and Jesse Rugless
Discovery Networks, VP Brand Creative, Factual: Michael Eisenbaum
Discovery Networks, Sr. Production Manager, Factual: Nettie Ferrara
Discovery Networks, Director Multiplatform Editorial & Integrations, Factual: Dominique Vu
Discovery Networks, Manager, Corporate Relations: Leah Weber
Discovery Networks, Account Executive: Jessica Shah
Discovery Networks, Account Executive: Danielle Mullahy
Discovery Networks, Director, Integrated Ad Sales Marketing: Laura Hobson
Discovery Networks, Manager, Integrated Ad Sales Marketing: Emma Denenberg
Discovery Networks, Coordinator, Integrated Ad Sales Marketing: Maeve O’Sullivan
Bark Bark, Head of Creative & Director: Daniel Sattelmeyer
Bark Bark, Head of Production: Tabitha Mason-Elliott
Bark Bark, Senior Executive Producer: David Brand
Bark Bark, Head of Post & Project Management: Ann Daykin
Bark Bark, Senior Writer/Producer: Shaun Patterson
Bark Bark, SVP, Partnerships: Karen Grant
Bark Bark, Executive Producer Post Production: Jason Sheedy
Bark Bark, Producer, Design & Animation: Brad Low
Bark Bark, Producer, Audio: Jeremiah Prescott
Bark Bark, Associate Writer/Producer: Zakeea Ayton-Wright
Bark Bark, Production Supervisor: Desiree Taylor
Bark Bark, Account Coordinator: Kela Lott
Tags: animal planet bark bark hot spots