​IFC promoted Kevin Vitale to senior vice president, brand marketing, on Tuesday, effective immediately.

Vitale, who had been vice president at the company, will now serve as IFC’s resident brand chief, overseeing the conception, creation, and implementation of all brand creative.

“Kevin has proven to be an invaluable member of the IFC marketing team,” said Blake Callaway, president of marketing and digital media at IFC. “His extensive television experience and understanding of our ‘slightly off’ voice will help IFC continue to build momentum with viewers and advertisers, and evolve and grow the IFC brand”

Vitale will continue to report to Callaway, and will also oversee IFC’s on-air promo planning, as well as the production of short-form branded content and co-branded marketing initiatives.

Before arriving at IFC, Vitale worked at CBS Marketing Group and VH1.

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