For ID’s Killer ‘90s August programming event, Silver Spring, Md.-based Trick & Mortar created a -90s-themed graphics package, which included neon spray paint splattered over the ID logo and a text design aesthetic based on concert posters of the era. And to really bring viewers into the moment, they gave the campaign a grunge sound.
ID’s Killer ‘90s programming event kicked off on Sunday, August 7 and features new specials on well known crimes of the era, such as Menendez Brothers: Misjudged?, Who Killed Biggie and Tupac?, The Killer Nanny and Mary Kay LeTourneau: Notes on a Scandal.
Tease
CREDITS
Client: ID
GVP, Marketing Strategy: Eliza Booth
Creative Director: Carrie Sullivan, Greg Stein
Director of Production: Jaycen Armstrong
Art Director: Jenni Green
Sr. Writer/Producer: Melinda Doyle
Sr. Designer: Rachel Pearlman
Project Manager: Abbie Gelline
Sr. Marketing Manager: Allison Frank
Agency: Trick & Mortar
Executive Director: Footy
CTO: Dave Gorrie
Director of Production: AnChi Laster
Creative Director: Jeff Strong
Director of Editorial: Ian Rummer
Art Director: Garth Superville
Production Manager: Maddie Ehrenreich
Producer: Andy Scott
Designer: Eli Orth
Editor: Dave Parsons
Sound: Takoma Media - Richard Humphries
Tags: hot spots id killer 90s trick & mortar