To create this promo for DirecTV, Buenos Aires, Argentina-based Plenty literally recreated Rio de Janeiro in medium-density fiberboard (MDF), 3D-printing 10 statues representing different sports—including artistic gymnastics, boxing, tennis and swimming—and two of Rio’s most important Olympics stadiums.
Everything shot in the promo is real—no CGI here—with Plenty only color-correcting in post.
Below is a video on how Plenty did it. Hint: it helps to drink a little wine at the office while re-creating an entire city.
CREDITS
Directed by: Plenty
Creative Director: Mariano Farias
Live Action Director: Mariano Farias
Executive Producers: César Morán Mazo & Inés Palmas
Producer: Clara Etcheverry
Live Action Production House: Motion Group
Executive Producer: Guillermo Mutis
Production Manager: Maxi Yunes
Art Director: Macs Riedel
DP: Juan Maglione
Production Design: Leonor Garcia Vercillo
Set dresser & Construction: Jimena Sorenson, Elian Pittaro, Milena Sanchez, Maria Laura Estevez, Maria Eugenia Tomé, Clara Carranza, Mariangeles Gelosi, Carolina Stefanini, Diego Cinalli & Federico Valinoti
Art Department Assistant: Rosario Mercau
AD: Mechi López
Production Coordinator: Matias Bossie
Design: Hernan Estévez, Macs Riedel, Sergio “Fuego” Damonte, Lucia Izco & Valeria Moreiro
Animatic: Sergio Slepczuk
Animation Director: Hernan Estévez
2D & 3D Animation: Hernan Estévez, Macs Riedel, Sergio “Fuego” Damonte & Luis Sencio
3D Character Modelling & Design: Franco Carlesimo
3D Arq. City Modelling & Design: Lucas Carracedo, Benjamín Jagusiecsko & Guido Claverie
3D Printing: Mariel Lluch
Lighting and rendering: Macs Riedel, Sergio “Fuego” Damonte
Color: Macs Riedel
VFX Supervisor: Fernando Morán
Compositors: Ancel Patterson, Benjamín Jagusieczko, Macs Riedel & Sergio “Fuego” Damonte
Making of: Daia Von Foerster & Nadia Benedicto
Client: DIRECTV
EP & Creative Director: Claus Cibils
Producers: Johann Gamez & Shirley Hernandez
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