For the above open, Fox approached creative agency Picturemill to create punchy and iconic branding for its new high-tech police drama APB, starring Justin Kirk.

Collaborating with the show creators, Trey Callaway and Matt Nix (Burn Notice), Picturemill designed and animated the sequence to merge consistently with the series’ on-air campaign. The short sequence places a re-designed Chicago police badge in a kinetic digital environment that begins with aerial footage of Chicago and morphs into a digital landscape, symbolizing how the real world connects with the digital one.

CREDITS

Network: FOX

Creative Agency: Picturemill

Creative Director: William Lebeda

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