Nat Geo has a little fun in first-ever Super Bowl promo, featuring Geoffrey Rush playing Albert Einstein.

In the video, Einstein plays “Bad Romance” on his violin, which just happens to be a song made famous by Super Bowl LI half-time performer, Lady Gaga. It also reveals two things about Einstein, one well-known and one less so: first, besides just being a mathematical genius, also was a brilliant violin player; and second, he was something of a lothario, and his choice of songs is a nod to that. As he himself said, “Lasting harmony with a woman [was] an undertaking in which I twice failed rather disgracefully.”

The 45-second spot aired just after Gaga’s performance.

Genius, Nat Geo’s second original series after Mars late last year, stars Rush in this adaptation of Walter Isaacson’s biography by the same name.

The series is executive produced by Brian Grazer and Ron Howard. Besides Rush, the series also stars Emily Watson as Elsa Einstein and Johnny Flynn as Einstein’s younger self.

Genius premieres April 25.

CREDITS

Agency: McCann New York

Eric Silver: North American Chief Creative Officer

Tom Murphy: Co-chief Creative Officer

Johan Leandersson: Senior Art Director

Nathy Aviram: Chief Production Officer

Danielle Korn: Director, Broadcast Producer

Eric Johnson: Executive Music Producer

Rob Rawley: Global Account Director

Jennifer Prieto: Account Director

Steven Marchione: Senior Project Manager

Patrick Glaser: Account Executive

Sarah McCollom: Assistant Account Executive

Client: National Geographic

Courteney Monroe: CEO, National Geographic Global Networks

Jill Cress: Chief Marketing Officer

Chris Spencer: Creative Director

Andy Baker: Senior Vice President, Global Creative Director

Chris Albert: Executive Vice President, Global Communications and Talent Relations

Carolyn Bernstein: Executive Vice President; Head of Global Scripted Development and Production

Dennis Camlek: Executive Vice President, Strategy and Consumer Marketing

Production Company: Smuggler

Ivan Zachariáš: Director

Patrick Milling Smith: Partner

Brian Carmody: Partner

Allison Kunzman: Executive Producer

Andrew Colón: Head of Production

Nick Landon: Producer

Music Arrangement/Performer – Oli Langford

Music Supervision – JSM

Editorial Company: Robota

Filip Malásek: Editor

Postproduction: Upp

Sound: Soundsquare

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