Nat Geo has a little fun in first-ever Super Bowl promo, featuring Geoffrey Rush playing Albert Einstein.
In the video, Einstein plays “Bad Romance” on his violin, which just happens to be a song made famous by Super Bowl LI half-time performer, Lady Gaga. It also reveals two things about Einstein, one well-known and one less so: first, besides just being a mathematical genius, also was a brilliant violin player; and second, he was something of a lothario, and his choice of songs is a nod to that. As he himself said, “Lasting harmony with a woman [was] an undertaking in which I twice failed rather disgracefully.”
The 45-second spot aired just after Gaga’s performance.
Genius, Nat Geo’s second original series after Mars late last year, stars Rush in this adaptation of Walter Isaacson’s biography by the same name.
The series is executive produced by Brian Grazer and Ron Howard. Besides Rush, the series also stars Emily Watson as Elsa Einstein and Johnny Flynn as Einstein’s younger self.
Genius premieres April 25.
CREDITS
Agency: McCann New York
Eric Silver: North American Chief Creative Officer
Tom Murphy: Co-chief Creative Officer
Johan Leandersson: Senior Art Director
Nathy Aviram: Chief Production Officer
Danielle Korn: Director, Broadcast Producer
Eric Johnson: Executive Music Producer
Rob Rawley: Global Account Director
Jennifer Prieto: Account Director
Steven Marchione: Senior Project Manager
Patrick Glaser: Account Executive
Sarah McCollom: Assistant Account Executive
Client: National Geographic
Courteney Monroe: CEO, National Geographic Global Networks
Jill Cress: Chief Marketing Officer
Chris Spencer: Creative Director
Andy Baker: Senior Vice President, Global Creative Director
Chris Albert: Executive Vice President, Global Communications and Talent Relations
Carolyn Bernstein: Executive Vice President; Head of Global Scripted Development and Production
Dennis Camlek: Executive Vice President, Strategy and Consumer Marketing
Production Company: Smuggler
Ivan Zachariáš: Director
Patrick Milling Smith: Partner
Brian Carmody: Partner
Allison Kunzman: Executive Producer
Andrew Colón: Head of Production
Nick Landon: Producer
Music Arrangement/Performer – Oli Langford
Music Supervision – JSM
Editorial Company: Robota
Filip Malásek: Editor
Postproduction: Upp
Sound: Soundsquare
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