As part of Discovery Italia’s rebrand, Milan-based creative agency Alkanoids created these dualistic idents, putting together two artistically common objects, like the moon and a cup of tea or a pile of spaghetti and a skein of wool.
The whimsical result finishes with the channel’s tagline: “Straordinario come la realtà.” (“Extraordinary, just like reality.”
CREDITS
Client: Discovery Italia
Agency: Alkanoids
Art Direction: Giorgio A. Schwarz
Music & Sound Design: Carlos Zarattini
Creative Producer: Raffaella Roccella
Creative Director: Tai Yuh Kuo
Art Director: Mario Ruggiero, Valerio Bosi
3D Artist: Marilisa Besana, Jack Lietti
Tags: