​In support of its new video-on-demand service, The Hub, ITV starts with the dot of the i and goes from there.

Here’s a short video on how the team approached this clever design.

Credits:

Design Team: Gareth David, Nicola Schwandner, Teak Tse, Joe Lewis, Rosanna Gnocchi, Gideon Prins, Nino Vrana & Crawford Wilson.

Creative Director: Jon Yeo

Executive Creative Director: Tony Pipes

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