In support of its new video-on-demand service, The Hub, ITV starts with the dot of the i and goes from there.
Here’s a short video on how the team approached this clever design.
Credits:
Design Team: Gareth David, Nicola Schwandner, Teak Tse, Joe Lewis, Rosanna Gnocchi, Gideon Prins, Nino Vrana & Crawford Wilson.
Creative Director: Jon Yeo
Executive Creative Director: Tony Pipes
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