Initially conceived more than six months ago, the concept for this spot for History’s upcoming four-night miniseries, Roots, centered on authentic schematics of slave ships from the 1700s. Los Angeles and Dubai-based METAphrenie created a large-format pen and ink illustration, which was brought into 3D where it then added dynamic camera moves and lighting.
The camera follows the creation and reveal of the schematic via 3D fluid simulation of ink with all 3D elements rendered in Octane.
METAphrenie also created this spot’s original music.
CREDITS:
Design, Animation, Music : METAphrenie
Client: History
VP Brand Creative: Krista Liney
Creative Director: Kim Ferraro
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