To illustrate the mental struggle that ultimate fighters go through before their battles, Denmark’s Frame juxtaposed raw, glitchy typography with stark black-and-white photography. The contrast was intended to represent the range of emotions and demands of the sport of MMA.

Reality competition series, The Ultimate Fighter, features men and women seeking to be named the next ultimate fighter while living and training together in Las Vegas. The series launched its 23rd season on Wednesday, April 20 on Fox Sports 1.

CREDITS

Motion Design Studio: Frame

EVP, Head of Marketing: Robert Gottlieb

SVP, On-Air Promotions: Bill Battin

VP, Production: Keith Hritz

VP, Creative: Blake Danforth

Creative Director: Evan Mathis

Director, On-Air Promotions: Claudina Mercado

Director: Tom Crate

Creative Director: Anders Schroder

Executive Producer: Thomas Bay

Post Producer: Louise Bejerholm

Design: Sebastian Onufszak

Additional Design, Animation: Jacob Linnemann

Animation: Tom Crate, Alex Kogan, Sacha Wechselmann

Editor: Jeff Skinner

Flame: Kevin Prendiville

Sound Design: Christopher Fina

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