To illustrate the mental struggle that ultimate fighters go through before their battles, Denmark’s Frame juxtaposed raw, glitchy typography with stark black-and-white photography. The contrast was intended to represent the range of emotions and demands of the sport of MMA.
Reality competition series, The Ultimate Fighter, features men and women seeking to be named the next ultimate fighter while living and training together in Las Vegas. The series launched its 23rd season on Wednesday, April 20 on Fox Sports 1.
CREDITS
Motion Design Studio: Frame
EVP, Head of Marketing: Robert Gottlieb
SVP, On-Air Promotions: Bill Battin
VP, Production: Keith Hritz
VP, Creative: Blake Danforth
Creative Director: Evan Mathis
Director, On-Air Promotions: Claudina Mercado
Director: Tom Crate
Creative Director: Anders Schroder
Executive Producer: Thomas Bay
Post Producer: Louise Bejerholm
Design: Sebastian Onufszak
Additional Design, Animation: Jacob Linnemann
Animation: Tom Crate, Alex Kogan, Sacha Wechselmann
Editor: Jeff Skinner
Flame: Kevin Prendiville
Sound Design: Christopher Fina
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