Characters Unite Month on USA starts Saturday, and to launch the campaign, the cable net has recruited artists Macklemore and Ryan Lewis.
The new PSA campaign, headlined by the two Grammy winners, kicks off with its first video above, featuring the song “Same Love.” The “I Won’t Stand For…” campaign also stars USA stars from shows like “Suits” and “White Collar.”
USA Network’s Characters Unite Month will feature programming like its “NFL Characters Unite” documentary, community events including its college bus tour, on-air pieces of the PSA and a film series which will also incorporate films to honor Black History Month. The month-long campaign will also have an online element, encouraging USA viewers to tell their stories using #IWontStandFor.
[Image courtesy of Characters Unite]
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