Aiming national campaigns at specified audiences is a hardship most advertisers bear, but ad targeting is slowly getting more and more helpful for TV advertisers looking to ensure their messages get through to the right people.

And to help the process, NBCUniversal and parent company Comcast have launched NBCU+ Powered by Comcast, an ad targeting platform that will offer information about its audiences through Comcast subscriber data. Advertisers can then use those insights, beyond just general demographic information like one’s age, to build targeted campaigns for NBC’s linear TV offerings or VOD content.

“As our advertising partners are being challenged to improve the effectiveness of their campaigns, our ability to optimize and target our media beyond traditional demographics with scale is a unique offering,” said Linda Yaccarino, president of advertising sales at NBCUniversal.

NBCU+ Powered by Comcast is reportedly only the first in a new suite of related products coming from NBCU and Comcast Media 360.

Read more at Adweek.

Brief Take: ​Datamining and analyzing TV audiences are essential tools for advertisers, which makes them important to networks as well, especially heading into upfront season where each broadcaster will have to answer the question: “Who exactly is watching, and what does that mean?”

[Image courtesy of NBC]

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