For this timely brand spot, CNN used starkly beautiful black and white images set to an instrumental cover of Billy Joel’s “A Matter of Trust.”
“This project started last winter but quickly became derailed by the pandemic and the ever changing political environment,” said CNN in an email. “Through its many iterations, Billy Joel’s ‘A Matter of Trust’ remained a constant. This version’s stripped-down instrumentals set against the black and white images create space to pause and reflect on this year’s chaotic news cycles, and offer hope for how we can grow better together from these unprecedented times.”
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CREDITS
Client: CNN
Chief Marketing Officer: Allison Gollust
Senior Vice President: Rick Lewchuk
Vice President & Group Creative Director: Whit Friese
Senior Director of Production: Matt Barnett
Senior Writer/Producer: Jeff Mielcarz
Editor: Brian Simmons
Production Resource Manager: Denise Patierno
Senior Production Manager: Nichole Goralnik
Senior Production Manager: Laura Scott
Post Production Manager: Greg Enfield
Music: Syn Music
VO: Pia Easley
Design/VFX:
HBO: Heather Steckley
Color: Company 3
Soraia Callison: Executive Producer
Billy Gabor: Senior Colorist
Justin White: Junior Colorist
Sound: Warner Audio
Sound Design/Mixing: Steve Warner
Production Company: Minted Content