​Horror network FEARnet is updating its look, including its ink splat logo, in an effort to attract a wider audience than its existing viewership of genre fans.

The new look comes complete with an accompanying campaign, launching today, that will encompass a new black-and-white logo (above) as well as on-air pieces like programming IDs and banners. The new interpretation of FEARnet’s splat logo is meant to take on new forms for special programming blocks and television events (created by artists as well as taken from fan submissions). Throughout the year, the network’s look will expand to its on-air, VOD and online properties.

According to Faye Walker, FearNet’s SVP of marketing, “This rebrand is not about revolution, but evolution, as the channel continues to grow - creating a modern look that will satisfy the hardcore audience, while expanding its outreach to casual viewers, and cultivating new opportunities with advertisers to partner with the network.”

Read more at The Hollywood Reporter.

Brief Take: The cable network, owned by Sony Pictures Television, Lionsgate and Comcast, hopes that its new slick logo and adaptable on-air look will bring in a viewership that may have shied away from FEARnet before. The refresh could also give the channel more exposure, luring fans of related shows like “The Walking Dead” to its programming as well.

[Image courtesy of FEARnet]

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