It looks like Lady Mary is still holding her cards close to her chest in season five, according to new Downton Abbey key art from PBS.

Featuring the ominous tagline, “Every secret has a price,” Downton’s fifth season appears to be filled with controversy and quarrels - not unlike previous seasons, of course. The key art, below, features Maggie Smith’s infamous Dowager Countess of Grantham, Thomas the footman, patriarch Robert Crawley and his daughters Mary and Edith, each presumably closely guarding their own secrets.

According to PBS, the poster art teases at dilemmas Downton’s favorite characters face heading into season five, specifically around the secrets that they keep and decisions they make throughout the series. The creative is also meant to add a modern and bright winter feel to the print campaign in time for its January premiere on PBS’ Masterpiece.

The look, created by SJI Associates, highlighted through print ads in Entertainment Weekly and People over the next two months, will carry over into PBS’ social channels, some focusing on a certain character instead of the larger cast. The show also just got picked up a for a sixth season, going into production in 2015.


Downton Abbey returns for its fifth season on PBS’ Masterpiece on Sunday, Jan. 4, 2015.

[Image courtesy of PBS]

Tags:


  Save as PDF