AMC Networks is eyeing an expansion into a third night of scripted originals on AMC, part of a emerging turn away from unscripted fare, company bosses said on an earnings call Thursday.
Until now, AMC has only featured scripted originals on weekends, with Thursday night devoted to unscripted offerings.
“There is a strong possibility we will introduce a third day of the week of original content on AMC at some point in 2015,” AMC Networks COO Ed Carroll told the call. “We really want to continue to put our main focus on high-quality scripted.”
AMC has been searching for its next huge scripted hit after the mega success of Mad Men, The Walking Dead, and Breaking Bad. While AMC has launched other new dramas, including Turn, Halt and Catch Fire and Low Winter Sun—they haven’t caught on like the network’s Big Three.
Preacher, a companion to Walking Dead, is in development, as is drama White City. Breaking Bad spin-off Better Call Saul, starring Bob Odenkirk, will debut next year.
The company is going to be “very selective” about unscripted in the future, according to CEO Josh Sapan.
Read More: The Hollywood Reporter
Brief Take: Instead of trying to diversify and grow with unscripted series, AMC is returning to the strategy that made it great.
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