With the 2013 US Tennis Open fast approaching, online insurance company Esurance has launched a multimedia marketing campaign featuring the Bryan Brothers, who are ranked No. 1 in the world among men’s doubles tennis teams.
The campaign, “Tennis for the Modern World,” is anchored by a TV spot that compares the progression of tennis styles and equipment to the modern technology used by Esurance to offer the best service to consumers.
This is the third year of the alliance between Esurance, a division of Allstate, and the Bryans. Esurance is the official car insurance partner of the US Open.
This year’s effort also includes an extensive Facebook sweepstakes offering a trip for two to New York to attend opening night at the US Open on August 26 as special guests of the Bryan Brothers. The winner also receives spending money, hotel and an Esurance gift pack.
The spot will run on network and cable programming, including during the US Open and US Open Series. The campaign also includes print, online, search, display and social media elements that will run through September 9, the final day of this year’s tournament.
The US Open will air on CBS, ESPN and Tennis Channel.
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