​Having turned “The Atlantic” magazine from a 156-year-old fading print relic into a robust multiplatform property, Justin B. Smith will get a bigger ship to right as the new CEO of Bloomberg Media.

At Atlantic Media, Smith developed several digital startups (doubling the company’s revenue on the way), including The Atlantic Wire and Quartz, catching the eyes of Bloomberg executives. While the company has found success moving from a linear television entity to a more diverse model of video distribution, its media division across all its TV, print, radio, mobile, events and digital media properties has served as more of a marketing arm for Bloomberg’s flourishing terminal business than as a reliable revenue stream.

Smith, despite having no experience in the television business, will look to create new products (including one aimed at the global market, he has said) and beef up the company’s digital muscle across its existing businesses.

Brief Take: Bloomberg, with its lucrative terminal business, has the freedom to invest aggressively in media properties, which could be a match made in heaven for Smith, one of the most aggressive media property investors of them all. But first he’ll have to deal with some fallout from Bloomberg journalists accused of using those same terminals to allegedly gain information on sources.

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