Like TV, sports is constantly changing and ESPN Plus highlights that change in its new campaign, “Join the Evolution,” produced in collaboration with Austin, Texas-based creative agency Preacher.
The above spot, scored to De’Wayne’s cover of Daft Punk’s “Stronger,” shows the evolution of sports, athletes and personalities throughout the years. Sports like tennis, hockey and golf are shown progressing through the years, highlighting some of the most popular athletes of their eras.
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CREDITS
Client: ESPN Plus
EVP Marketing, ESPN & Networks: Laura Gentile
EVP Marketing & Content Curation, Disney+ & ESPN Plus: Joe Earley
EVP & GM, ESPN Plus: Russell Wolff
VP Marketing: Seth Ader, Claisian Phillips
Marketing: Mikaela Curtin, Peter Mulally, Corley Stone
VP Creative: Jeremy Manton
Creative: Deb McGuffey
Production: Matt Cheron, Jon Little
G&L Lead: Ryan Campbell
G&L Creative Team
Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
ECD/Copywriter: Greg Hunter
ECD/Art Director: Kellyn Blount
ACD/Art Director: Melissa Lin
ACD/Copywriter: Tyler Booker
Designer/Studio Artist: Candice Balbuena
Group Brand Director: Heath Tavrides
Jr. Brand Manager: Vaughan Poole
Strategy Director: Doug Kleeman
Jr. Strategist: Zachary Stubblefield
Executive Producer: Stacey Higgins
Senior Producer: Tyler Divine
Business Affairs: Miiko Martin
Edit House: Uppercut
Sr. Producer: Chris Muldoon
EP: Julia Williams
Editor: Mike Sobo
Assistant Editor: Jake Jennewein, Sarah Welty
Music
ESPN: Claude Mitchell, Kevin Wilson
Artist: De’Wayne
Label: Hopeless Records
Producer/Mix: Hooks
Artwork: Timothy McAuliffe
Mix: Heard City
Sound Engineer: Tom Morris
Audio Producer: Sasha Awn
Finish House: Uppercut
Senior Producer: Chris Muldoon
After Effect/Grx: Maxime Benjamin, Miguel Delcan
Flame Artist: Chelsea Pistono
Assistant Flame: Marcus Wei
Telecine: CO3
Colorist: Joseph Bicknell