Paramount Mountain, which offers consumers a “mountain of entertainment,” has something for everyone – whether it’s The Good Fight, starring Christine Baranski, South Park, any number of Star Trek series, RuPaul’s Drag Race, Yellowstone and its spinoffs, and more.
In the above spot produced for Paramount by advertising agency Droga5 and creative agency The Mil and directed by O Positive’s David Shane, characters from various pieces of Paramount-produced content are hanging out atop the aforementioned mountain (which looks freezing, frankly). Suddenly, a giant bucket of water appears in the sky – apparently not for the first time – causing them all to assume the position from another famous piece of Paramount-produced content: Flashdance. Everyone’s enjoying being flooded with water, until it crashes down, killing South Park’s Kenny. Bastards.
READ MORE: Stash
CREDITS
Client: Paramount
Agency: Droga5
Producer: Forrest Holt, Adam Vevang
Creative Director: Daniel Kelly
Art Director: Gonzalo Navarro
Executive Producer: Jeremy Fox
Production: O Positive
Director: David Shane
Producer: Jason Reda
VFX: The Mill
Creative Director: Nathan Kane
VFX Supervisors: Kshitij Khanna, James Mulholland
Executive Producer: TJ Sponzo
Production Supervisor: Colin Blaney, Luis Martin
Producers: Joaquin Lopez Perez, Mia Saunders
Associate Producer: Zack Stimell
Production Coordinator: Tara Goodman
Shoot Supervisor: Kshitij Khanna
2D Lead Artists: Kshitij Khanna, Antoine Douadi
3D Lead Artists: James Mulholland, Seon Crawford
2D Artists: Dhruv Shankar, Yongjae Lee, Noah Catan, Andrew Emmerson, Akhil A S, Abhishek Jain, Bhushan Thakur, Bikash Kalita, Chatta Ravikumar, Chetan Shelar, Avinash Sapale, Deepak Kumar, Jaydeep Rajendra Jadhav, Rahul Jagtap, Ramchandran Kannappan, Shrikant Jadhav, Vignesh Rajendran
3D Artists: Dave Barosin, James Chan, Arman Matin, Navdeep Singh, Matt Roach, Sandeep Kumar Yadav
Finish Artist: Ben Vaccaro
Matte Painting: Charles Lee, Henrik Holmberg, Vinod Shantaram More
Designers: Brian O’Donnell
Colorist: Oisin O’Driscoll
Color Producer: Alexanda Adams
Colour Assist: Joni Brandenburg
Editorial: Arcade Edit
Editor: Samuel Barden
Producer: Ellen Lavery