Creative agency Elastic painted its main titles for Paramount Network‘s new drama, Yellowstone, in the signature sulfuric yellow that gives the nation’s first national park its name.
The series, starring Kevin Costner, Wes Bentley and Kelly Reilly, premiered on Wednesday, June 20, to the most viewers in the history of either Paramount Network or the network that came before it, Spike with 2.8 million live-plus-same-day viewers, according to Deadline.
Yellowstone‘s average premiere audience more than doubled that of limited series Waco, which opened on January 24, and more than tripled that of comedy American Woman, which stars Alicia Silverstone and debuted on June 7.
The Yellowstone premiere also was the second-most watched basic cable scripted drama debut since FX’s American Crime Story: The People v. O.J. Simpson in 2016, behind only AMC’s The Terror, which premiered on March 25 behind The Walking Dead.
CREDITS
Client: Paramount Network
Design Studio: Elastic
Creative Director: Lisa Bolan
Art Director: Heidi Berg
Animators: Nader Husseini, Rachel Brickel
Designers: Lynn Cho, Felix Soletic, Nader Husseini
Editor: Devin Maurer
Production Coordinator: Megan Rodriguez
Producers: Kevin Daly, Michael Ross
Executive Producer: Luke Colson
Head of Production: Kate Berry
Managing Directors: Jennifer Sofio Hall
Composer: Brian Tyler
Tags: elastic hot spots main titles paramount network yellowstone