Satellite TV giant Dish Network looks set to announce its own version of the now-standard cable package of video, voice, and data.
But this one will be all-wireless.
The New York Post reported over the weekend that Dish boss Charlie Egen wants to partner with a cloud-based data service and use the $13 billion in wireless spectrum bought at the recent FCC auction to build out a package with his Sling TV that could challenge AT&T and Verizon.
Pay-TV companies across the board have been restructuring and repackaging their offerings over the last several months to appeal to millennials, who are more likely to balk at paying for pricey cable bundles viewed as outdated and full of stuff they don’t need.
Yahoo! Finance got their hands on confidential internal Dish documents that showed the company was looking for a CMO to launch this new package.
“We are preparing for something big,” the document said, according to Yahoo! Finance. “This is an incredibly exciting time in our history. We have reinvented ourselves in the past and we are preparing to do it again.”
Read More: Yahoo! Finance, New York Post
Brief Take: With linear TV slowly fading, traditional pay TV providers need to reinvent themselves as pipe-to-screen providers.
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