Sean Atkins, Discovery Communications GM and EVP of digital media strategy, has replaced Stephen Friedman as president of MTV, the network announced Wednesday.
Atkins will report to Doug Herzog, president of the Viacom Music and Entertainment Group, in his new role.
“Sean is smart, creative, passionate and remarkably energized about the sea change at hand in our industry,” Herzog said in a statement. “The strength of MTV lies in its ability to constantly reinvent, and Sean’s forward-thinking, versatile leadership will ensure our brand and business continue to evolve and deliver for our audience.”
At Discovery, Atkins led online video strategy and development of new digital networks including Revision3, SourceFed, Discovery News and Test Tube. Before Discovery, he was EVP of digital media at HBO, where he oversaw development of HBO GO.
Friedman reportedly decided not to renew his contract with Viacom in order to pursue other endeavors. He had served as MTV president since 2011, joining the company in 1998.
Read more at The Hollywood Reporter.
[Image courtesy of Discovery]
Tags: