Discovery is about to launch its 26th year of Shark Week, a period in the middle of the summer when people prefer to be inside watching footage of the ocean rather than visiting it.
For this year, Discovery has made a conscious decision to make social and digital the forefront of Shark Week. The week’s programming has 11 new specials in store, and a new late-night Shark Week talk show (“Shark After Dark”), and the network wants to show it off, with Google+, GetGlue, Twitter and more.
Shark Week was off to a successful start weeks ago when it debuted a promo featuring Snuffy the Seal, who has since become a Twitter and Facebook phenomenon:
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Shark Week is not just on the living room screen, either. Two iPad apps are getting fans even more into the shark mood. Shark Week Plus is a simultaneous viewing app for iPads highlighting extra information, photos and social content. Ultimate Sharks App is an interactive-based app that allows you to swim with the sharks while watching programming on TV.
Discovery will also launch its “Great White Triangle” webisode, an underwater 360-degree dive in “Subaquatic Road Trip” and an interactive Shark Finder map.
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