Discovery joined three other media companies on an annual ranking of the world’s most valuable brands, marking the first time the home of Shark Week and “The Deadliest Catch” has made the list.

And for the first time in the history of the Interbrand “Best Global Brands Report,” there was a new #1 at the top of the list: Apple. The maker of the iPhone dethroned Coca-Cola, which had reigned over all other brands since the list was first created thirteen years ago. The soft drink maker slipped to #3, with Google snagging the #2 spot.

Interbrand, a worldwide brand consultancy, publishes the Best Global Brands each year ranking the 100 most valuable global brands.

“In today’s global and social media-obsessed marketplace, brand leaders recognize the need to be highly collaborative,” said Jez Frampton, Interbrand’s global CEO, in a statement. “The top 100 most valuable global brands are unlocking their value by participating, listening, learning, and sharing – and not just with leaders from within their organization, but with consumers too. Brands that learn to think differently about the role they play in consumers’ lives – and how to fulfill that role – have an opportunity to change the world in ways they never imagined.”

In addition to Discovery—which entered the list at number 70—Disney (14), MTV(78) and Thomson Reuters(47) were the other media companies on the list.

Facebook, Google, Apple and Amazon all were named “top rising brands” on a list largely dominated by tech companies.

Read More: Interbrand.com

Brief Take: According to Interbrand, three key factors are considered when making this list: “the brand’s financial performance; the role the brand plays in influencing consumer choice; and the strength the brand has to command a premium price, or secure earnings for the company.” Making this list is a quantitative indication of a brand’s global strength.

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