NFL Hall of Famer Deion Sanders and Tracey Edmonds, the CEO of Los Angeles-based Edmonds Entertainment Group, have unveiled PRIMEZONE Sports, a YouTube paid sports channel. PRIMEZONE Sports said its programming would include digital content featuring “high-profile current professional athletes, retired legends [and] fans from all major sports.

The channel is scheduled to launch with a “Know Like a Pro” how-to series, where Sanders and his “expert friends from various professional sports leagues share their years of experience by giving how-to athletic advice, showing people how to play these sports at the highest level.”

PRIMEZONE Sports said upcoming programming would include direct access reality shows, documentaries, lifestyle shows, talk shows, pre- post-game shows and behind-the-scene looks at upcoming games and events, The YouTube subscription rate will start at $2.99 monthly.

Barry Janoff is the Director of Sports Media Marketing Initiatives for PromaxBDA. He also is the Executive Editor for NYSportsJournalism.com, which covers national sports marketing, business and media news; and a contributing writer for Yahoo! and MediaPost.

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