A fascinating article at Businessweek today discusses the evolution of Netflix into an entertainment media empire on par with HBO, or even Time Warner Cable; the complexity of its relationship with content rival Amazon, where it houses its servers; and just the general internal technical workings of its infrastructure. Just a few of the interesting tidbits mentioned include how the company uses an algorhythm to predict what original programming it should invest in, how its testing is so comprehensive it has a mathematician representing each type of user (10-foot User Interface Guy arranges video box art on the screen in the most appealing way possible for someone using Netflix on a big screen, 18-inch Guy is for tablets, and so on), and how Hastings didn’t even look at the company’s new building until it was built and ready to move into and start working.
Read the full story at Businessweek.
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