“Grit”
“Competition”
Country music icon Trace Adkins hosts INSP’s rodeo-inspired competition series Ultimate Cowboy Showdown, in which cowboys and cowgirls compete to see who is the best rider, roper and overall ranch hand.
The series highlights how hard these men and women work and what winning the competition could mean to their lives and to their families.
Ultimate Cowboy Showdown returns to INSP for season two on Wednesday, Feb. 24 at 9 ET/ 10 PT.
CREDITS
Client: INSP
Creative: INSP
Producer/Editors: Jonathan Shuping, Bill Mazzola
Motion Designer: Ben Henry
Audio Mixer: Dan Luna
Finishing Editors: Dave Wooten, Rob Lech
Motion Design Manager: Demetre Gionis
Associate Producer: Jessica-Owoc McClelland
Director Creative Operations: Scott Craven
VP, Creative Design: Zach Chambers
VP, Creative Marketing & Promotion: Peter Overland
EVP, Marketing: Hayes Tauber