CNN tells the brand story of its Impact Your World portal through this spot with an assist from creative agency Elevation. Using bold red, black and white graphics and compelling narration from senior international correspondent Nima Elbagir, the network tells viewers how they can take easy steps to help when disaster strikes or tragic events unfold.
CREDITS
Client: CNN
Chief Marketing Officer: Allison Gollust
Senior Vice President: Rick Lewchuk
Vice President & Group Creative Director: Whit Friese
Senior Director, Production: Dan Brown
Senior Writer/Producer: Shonda Cooper
Senior Graphic Designer: Alvaro Morcillo
Senior Production Manager: Nichole Goralnik
Post Production Manager: Greg Enfield
Assets Manager: Denise Patierno
Agency: Elevation
Executive Producer: Stephanie Carson
Editors: Daniel McNeill, David Hendrix