CSM Sport and Entertainment has named Christa Carone president of its North America division, the agency announced on Wednesday.
In her new role, Carone will bring a client perspective to the agency as it expands its growing portfolio of experiential, marketing and production clients, which includes TikTok, Mazda, Amazon Prime Video, Fox and L’Oreal.
“In the past year, we shifted from a collection of companies into one unified firm that connects brands and audiences with engaging experiences,” Dan Mannix, CEO of CSM North America, said in a statement. “Christa joining our team is a natural next step in our growth strategy. She has a respected voice in marketing and tremendous client experience in diverse and global industries. A great complement to our team, Christa’s fresh perspectives and strategic insights will help us deliver incredible results for our clients, the best workplace for our people and industry-leading growth for our business.”
Most recently, Carone was president of Group Nine Media where she led revenue-generating operations, including sales, marketing, audience development and analytics as well as product, technology, and the company’s internal creative studio and experiential operations.
Previously, Carone was CMO of Xerox, where she created the brand’s partnerships with the US Open, Cirque du Soleil and LiveNation. Prior to that, she led content marketing strategies for Fortune 100 companies as Group SJR’s COO.
“I’ve led comprehensive marketing strategies for companies of all sizes, and I’ve always believed in the power of live experiences to create relevant and memorable brand connections,” Carone said in a statement. “CSM has tapped into the zeitgeist of what we all crave right now – more opportunities to lift our heads and engage with cultural happenings in real life. As a former CSM client and now a colleague, I have great respect for the CSM team that is pioneering a surround-sound approach to helping properties and brands collaborate on delivering world-class experiences.”
Throughout her career, Carone has been featured in publications like Forbes, Fast Company, Harvard Business Review and Ad Age. She was honored as the Best Marketer of the Year by BtoB Magazine and is a founding member of mentoring organization Women in America.