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Pia Chaozon Barlow joins Peter Sherman as senior vice president of program marketing at HBO Max, said Chris Spadaccini, chief marketing officer of WarnerMedia Entertainment and Direct-to-Consumer, to whom she will report.
Chaozon Barlow is returning to HBO where she previously served as director of advertising and promotions until she departed to Netflix in 2014. While at HBO, she launched shows such as Girls, Silicon Valley, Boardwalk Empire and The Newsroom.
“Pia’s innovative thinking, proven track record, collaborative spirit, and institutional knowledge of the streaming business will add tremendous value to our team as we build a new brand of originals to differentiate HBO Max,” Spadaccini said in a statement.
Chaozon Barlow and Sherman will share responsibility for HBO Max’s slate of upcoming original. Each executive will be responsible for a selection of programs and tasked with guiding the overall strategy, including creative, media, events, partnerships, and social media.
“Pia and Peter make for a dynamic duo, and by dividing the slate, we’ll be able to efficiently manage the business at scale, while ensuring that we have expert marketing leadership dedicated to each show,” Spadaccini said.
Over Chaozon Barlow’s five years at the company, she led integrated, global marketing campaigns across a range of genres. She most recently served as head of nonfiction marketing, overseeing campaigns for such diverse programming as Queer Eye, Chef’s Table, Nailed It!, Homecoming: A Film by Beyoncé, Dave Chapelle: Sticks & Stones and Making a Murderer.
She also held a senior level theatrical marketing position at 20th Century Fox for a brief period between stints at Netflix, spearheading campaigns for acclaimed and popular films like Deadpool 2, Bohemian Rhapsody, The Greatest Showman and Love, Simon.