James Van Der Beek is coming back to TV in “Friends with Better Lives,” and to celebrate, CBS is launching a promotion with United Airlines for tonight’s premiere.
The “Friends with Better Seats” campaign will upgrade a select number of tickets today to first class for travelers flying from JFK to LAX. Flyers will arrive at their gates to a surprise upgrade and free series-branded earphones for their use onboard.
“Friends with Better Lives” premieres on CBS tonight at 9 p.m., but moves to its regular timeslot on April 7 at 8:30.
[Image courtesy of CBS]
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