CBS owned station WBBM Chicago was challenged this year to produce a PSA for the Diabetes Expo—with no budget.
“Diabetes: The Truth In 17 Seconds,” nominated this year for a Chicago/Midwest Emmy Award, starred the station’s sports anchor Ryan Baker in a spoken word performance.
The spot set out to spread word about the Diabetes Risk Assessment test, and it resulted in a 10 percent increase of people taking the test in the state of Illinois. The PSA also caused a marked increase in the Diabetes Expo in Chicago this year.
CREDITS:
Producer: Zoila Sierra Gonzalez
Design/Art Direction: Abel Sanchez
Photography/Edit: Robert Thompson
Creative Services Manager: Cornelius Mack
Director of Creative Services: Victoria Bouchard
Sales Marketing Manager: Mike Kotnaur
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