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Cartoon Network and Pilot Corp. of America (Pilot Pen) are joining forces to fight against bullying.
During their two-year partnership, the duo will launch a series of multimedia initiatives to spark conversation against bullying and encourage kids to speak up safely.
Cartoon Network and Pilot Pen will begin by distributing 500 bookmaking kits to classrooms and educators nationwide. The kits include lessons developed by 826 National—a nonprofit organization dedicated to helping students—that integrate beloved Cartoon Network characters and FriXion Clicker Erasable Gel Ink Pens.
Aligning with the campaign, students are being asked to write stories on how kindness and understanding have helped prevent bullying altogether. Cartoon Network will select one story to animate using Pilot Pen’s FriXion Clicker Erasable Gel Ink Pens. Then, it will be transformed into a 30-second vignette that will air across Cartoon Network’s television, digital and social properties during back-to-school season.
Pilot Pen is currently running its own campaign, “Erase Bullying for Good,” which will air a separate commercial on Cartoon Network.
“At Pilot, we believe in the power of the written word to inspire and empower people of all ages to express themselves fearlessly, even in the face of bullying,” said Ariann Langsam, vice president of consumer marketing, Pilot Corporation of America. “We’re excited to partner with Cartoon Network to expand our ‘Erase Bullying for Good’ campaign and be able to share this message of positivity with young people in their own words.”
The joint initiative also adds to Cartoon Network and 826 National’s award-winning “Stop Bullying: Speak Up” campaign, which encourages young people to speak up and stop bullying before it starts.
“This new collaboration with Pilot Pen is a great complement to Cartoon Network’s Stop Bullying: Speak Up initiative and specifically our partnership with 826 National, which is all about elevating kids voices on kindness, caring and empathy,” said Jill King, senior vice president, marketing and partnerships, Cartoon Network, Adult Swim and Boomerang.