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“If they fought to play it, watch what they are going to do to win it.”
That’s the tagline for Telemundo Deportes’ campaign for the 2019 FIFA Women’s World Cup, taking place June 7 to July 7. Stemmed by research and statistics gathered by FIFPro, the campaign showcases the obstacles that many female soccer athletes must overcome to play professional soccer.
The campaign celebrates their achievements through the true stories of four stars expected to play in this summer’s tournament—U.S. striker Christen Press, Argentine goalkeeper Vanina Correa, Chilean defender Su Helen Galaz, and Brazilian defender Érika Dos Santos. By focusing on their ability to juggle multiple roles in their professional and personal lives, it showcases the unstoppable nature that led them to excel and compete in the 2019 FIFA Women’s World Cup.
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As part of the campaign, Telemundo is also expanding its partnership with the U.S. Soccer Foundation to drive support for soccer programs in underserved communities. On top of an initial $50,000 donation to provide girls with free access to the Foundation’s youth development programs, the campaign strives to raise additional funds through call-to-action messages.
“With this campaign, we aim not only to highlight the stars of the game and get people excited to watch the Women’s World Cup, but also to help inspire young women to reach their full potential through participating in soccer,” said Karen Barroeta, senior vice president, marketing and creative for Telemundo. “Telemundo is honored to join forces with the U.S. Soccer Foundation to enable more girls to get in the game while enriching the communities that we serve.”
Telemundo Deportes will present all 52 matches live on Telemundo, Universo, and the Telemundo Deportes and NBC Sports apps in Spanish—the biggest multimedia coverage in Spanish-language media history. It is also home to the 2019 Copa America and the Summer Olympic Games through 2032.