Facing fierce competition from The Weather Channel and Yahoo!‘s new weather app, the BBC has launched a new weather app available on iPhone and Android.
The free app is available in the UK and was created in response to more of its UK-based users using its online and mobile weather tools and updates. The BBC took the opportunity to create a native app for its standalone weather properties.
Read more about it at The Guardian.
Brief Take: This app faces a lot of competition in the area but BBC is hoping that loyal viewers and consumers will stick to them when looking up forecasts and pollen count.
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