Could the long-rumored Amazon TV box finally be upon us?
Re/Code reported Friday that the online giant could be planning a March debut for it’s TV box, which would give the company a new weapon in its fight against AppleTV and Roku.
The move comes as Amazon has beefed up its slate of original programming, and strengthened streaming deals with other content providers.
Having its own box would make it easier for Amazon viewers to find those shows (especially since they aren’t even available on the popular AppleTV platform).
Read More: Re/Code
Brief Take: Amazon can no longer delay rolling out its own TV box if it wants to be a serious competitor in the original series business.
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