In honor of the Daytona 500, NASCAR has released a series of new videos as part of their 2014 campaign. The spots begin with “Heroes” (above), which features diehard fans under the age of 10 outlining their dreams (which range from flying, being an athlete, being fearless and just donuts).
Next is “Change,” a slower video which looks at NASCAR stars over the years:
“Machine,” in contrast, takes us behind the scenes at what goes into athletic prowess on the track.
Some of the video elements were also released in Spanish in order to appeal to the quickly growing NASCAR-loving demographic:
[Image courtesy of NASCAR]
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