Fall TV is still ramping up and some networks are still in the midst of premiering their new shows, but a list of hits and misses is starting to materialize.

Three episodes in, ABC’s “Marvel’s Agents of S.H.I.E.L.D.” and NBC’s “The Blacklist” have been given full-season orders, and Fox’s “Sleepy Hollow” became the first fall broadcast show this year to have been renewed for a second season.

However, CBS’ sitcom “We Are Men” and ABC’s “Lucky 7” already have been cancelled, both after only two episodes.

The winners of this year’s fall TV premieres, such as “Sleepy Hollow” and “S.H.I.E.L.D.,” can credit much of their success to pre-season marketing and delayed viewing, while some shows weren’t able to create as much excitement pre-premiere.

Another thing these three shows have in common is social buzz. Twitter and Facebook conversations don’t always reflect TV ratings, but sometimes series that are successful on-air are successful online as well, and often online buzz leads to bigger audiences. Variety reported last week that when looking at Facebook chatter, “Marvel’s Agents of S.H.I.E.L.D.” let the way with the most interactions on Facebook, with “Sleepy Hollow” not far behind. Third and fourth place were “The Crazy Ones” and “The Blacklist.” Not surprisingly, the series seeing the least activity on the social network were CBS’ “We Are Men” and ABC’s “Lucky 7.”

According to Ad Age, “Marvel’s Agents of S.H.I.E.L.D.,” “The Blacklist” and “Sleepy Hollow” topped the list of the “Ten Most Talked About TV Shows,” using general word of mouth to analyze its findings. ​Even back in September, according to Mashable, “S.H.I.E.L.D.” had more than 1 million Facebook likes (before it had even premiered).

Brief Take: Social media is quickly becoming a solid indicator of TV success, and with the new Twitter ratings, that’s becoming even more quantifiable as networks and advertisers look for steady ways to value a new series.

[Image courtesy of ABC]

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