Andy Samberg’s hot-shot/class-clown character in Fox’s upcoming cop show, “Brooklyn Nine-Nine,” does not like to be ignored. Fox kindly gave in by gifting him with two full hours of primetime in which to goof around and show his stuff.
To promote the show’s fall premiere, Fox is devoting its entire Wednesday primetime block to the new show’s promos and behind-the-scenes videos. That means that the two hours of “MasterChef” will feature breaks of already-released promos, like “Scene” below, as well as scenes from cast photo shoots and other video footage.
Read more at Variety.
Brief Take: Using summer hits—if they have them—to promote fall launches can be a major strength for the broadcast networks. According to Fox, “MasterChef” is one of its best shows in 18-49 demographics—exactly the group the network wants to win over.
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